Liquid assets: Seconds out for a fresh round of stout wars as Conor McGregor gets ready to take on Guinness

The MMA fighter’s whiskey was a knockout success – but taking on Guinness could be another thing altogether

Conor McGregor first launched his stout in his pub, The Black Forge Inn

Sean Pollock

Being the centre of attention is nothing new for MM A star Conor McGregor — but being an underdog is.

As the jubilant Dublin crowd’s roars hit fever-pitch for Irish boxing legend Katie Taylor’s victory over rival Chantelle Cameron last weekend, the logo of McGregor’s latest business venture — Forged Irish Stout — was plastered all over the Three Arena.